SMARTVALUE PRODUCTS AND SERVICES LTD
CRQF+7MP, Unnamed Road, Buxi Bazar, Miurabad, Prayagraj, Uttar Pradesh 211003, India
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Tuesday: 8–18
Wedneasday: 8–18
Thursday: 8–18
Friday: 8–18
Saturday: 8–18
Sunday: Close
Tuesday: 8–18
Wedneasday: 8–18
Thursday: 8–18
Friday: 8–18
Saturday: 8–18
Sunday: Close
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Integration of information and communication technologies into products anywhere and anytime enable new forms of mobile marketing in respect to situated marketing communication, dynamic pricing models and dynamic product differentiation models. As Fano and Gershman state: "Technology enables service providers to make the location of their customers the location of their business".[1]
Smart products are specializations of hybrid products with physical realizations of product categories and digital product descriptions that provide the following characteristics:
Situated: recognition and processing of situational and community contexts
Personalized: tailoring to buyer's and consumer's needs and affects
Adaptive: change according to buyer's and consumer's responses and tasks
Pro-active: attempt to anticipate buyer's and consumer's plans and intentions
Business aware: considering business and legal constraints
Location aware: considering functional performing and restricted location choice
Network capable: ability to communicate and bundle (product bundling) with another product (business) or product sets
The vision of smart products poses questions relevant to various research areas, including marketing, product engineering, computer science, artificial intelligence, economics, communication science, media economics, cognitive science, consumer psychology, innovation management and many more.
Since smart products combine a physical product with additional services, they are a form of product service system.
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